Apple is expected to launch four new iPhone 14 models later this year. The company has not yet confirmed a launch date, but reports indicate that the iPhone 14 series will be available in September. While we wait for Apple to officially announce the iPhone 14 series launch date, rumours and leaks on the internet have revealed almost everything about the upcoming iPhone models. According to the most recent report, the Cupertino-based tech behemoth will change its sales strategy this year.
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According to TF International Securities analyst Ming-Chi Kuo, Apple primary focus will be on selling more high-end iPhone 14 Pros in order to expand the market for super-premium smartphones. Kuo also stated that this is not a one-time strategy, but that the company intends to use it for future iPhone models, including the iPhone 15 series and beyond.
The Pro models for this year are said to be slightly different from the cheaper models. Apple is expected to launch four new models this year, including: iPhone 14, iPhone 14 Max, iPhone 14 Pro, iPhone 14 Pro Max.
The iPhone 14 Pro models are expected to have a pill-shaped design, which we haven't seen in any previous iPhone. The cheaper models, including the iPhone 14 and iPhone 14 Max, are expected to have the same old wide-notched design. All four models are expected to include the A16 Bionic chipset and iOS 16 operating system, both of which were announced earlier this year at WWDC 2022.
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