SEO, or Search Engine Optimization, is a vital part of today social world. Vimeo announced new SEO enhancements on May 16, 2022, which will make users videos more discoverable on Google Search.
Google is a massive search engine where almost anyone can find content. At its most basic, SEO is the process of increasing the visibility of content on search engines. However, brands can only do so much to make their videos SEO-friendly.
According to Matthew Smith, SVP, Product at Vimeo, as of May 16, "Vimeo automatically optimises videos for search, improving search appearance in an effort to drive more views to users videos and the pages where those videos live."
Vimeo cares about the success of its video-loving community, which is why they were among the first companies to implement Google Search best practices for video players. They collaborate with Google to add structured data to all of their customers' public videos, giving Google more information and giving user content the best chance of appearing in relevant searches.
Vimeo SEO Boosts Videos Automatically
Search engine optimization for videos is critical for Vimeo users, particularly video marketers. As a result, Vimeo's goal was to devise a method to ensure that user videos ranked well in search results with as little effort on the user's part as possible.
Users will not have to do anything extra to take advantage of these new features as long as they set their videos to be discoverable by the general public. Vimeo automatically connects to Google, improving the content visibility in search results.
Getting the Most Out of Vimeo SEO
Vimeo SEO upgrade is available to all publicly accessible videos by default. However, the platform also offers a few other suggestions for increasing the number of people who watch your videos:
Select titles with care: The video title should be memorable and catchy, but it should also be informative and relevant to the audience search. Keep in mind that the title will appear alongside the video thumbnail in search results.
Use Chapters: Chapters help customers find the most important parts of the video. But remember — Google looks up the primary title of the video along with the title of each chapter.
Add Keywords: Don't forget to include relevant keywords in the title and description of your video. Consider the keywords that people will use to find your content.
What is the future of Vimeo? While the company has a few summer announcements planned, no additional information will be released until the near future.
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