Former executives from Apple and SiriusXM collaborate with a publisher to create a novel bridge. Podcasting and publishing services will be expanded in order to launch more original podcasts in the genres of suspense, romance, parenting, music, history, business, and sports. Gemini XIII, the podcasting and radio industries' new home for premium audio content, marketing, and advertising services, has announced an investment in Diversion Podcasts that will expand Diversion offerings via a new premium podcast network called Diversion Audio. Diversion Audio will become Gemini XIII content division, and along with its new advertising and marketing units, it will be well-positioned for growth and success in the audio sector.
Diversion podcast "I Am Kobe," created in collaboration with iHeartPodcasts, recently received two Webby Awards: Best Sports Podcast 2022 and People Voice Winner. Later this year, Diversion will release Season 2 of the multi-million listener hit series "Good Assassins," which has been named one of the top 20 most popular new podcasts of 2021. Diversion hits also include the #1 most popular new sports podcast of 2020, "The Dream Team Tapes."
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Diversion Audio will leverage the vast publishing assets and author relationships of sister company Diversion Books to offer a focused content model unique to podcasting: expanding IP from books, authors, and personalities into the podcast medium as original audio content across both high-frequency episodic shows and engrossing narrative limited series. Diversion Audio podcasts will build new audiences and tell expert-driven stories based on Diversion book titles, expanding them with additional interviews and guests, archival research, and previously unexplored narrative themes. Diversion Audio podcasts will cover a wide range of topics, including suspense, romance, parenting, music, history, business, and sports.
Scott Waxman, the founder of Waxman Literary Agency and Diversion Publishing Corp, will lead the newly expanded Diversion Audio network. He has worked on dozens of New York Times bestsellers and published a diverse range of authors, including Mark Cuban, Ursula K. Le Guin, and current bestselling phenomenon, V.E. Schwab. Diversion Publishing owns the publishing rights to thousands of fiction and nonfiction book titles. Waxman founded Diversion Podcasts in 2020 to create new, immersive, episodic audio stories.
Mark Francis, Co-Founder of Diversion Podcasts, is Diversion Audio SVP of Production. He is an award-winning veteran entertainment executive with over three decades of experience as a writer, producer, and director in the audio industry. Francis was the Senior Director of Talk Production for SiriusXM for 15 years, shaping the sound of shows and channels such as Andy Cohen, Martha Stewart, and hundreds more.
Waxman will co-lead the new network with Jacob Bronstein, SVP of Content and Development, who has worked in book publishing, podcast and audiobook production, marketing, and technology. Bronstein has directed hundreds of audio projects with authors and actors such as Tom Hanks, Ken Burns, Jeffrey Wright, and Judy Blume, and has received three Grammy Awards for work with Barack Obama and Bill Clinton. Bronstein led the marketing organisations for Apple Podcasts, Apple Books, and Apple News at Apple Inc., and has worked in the podcast industry with brands such as Criminal Content, Lemonada Media, Insider, and Spooler.
Spencer Brown, CEO of Gemini XIII and former COO of Westwood One, and Charles Steinhauer, COO of Gemini XIII, are the company co-founders and national audio veterans. The Infinite Agency, a full-service digital advertising agency based in Dallas, TX, and Phantom Producer, the world first patented audio imaging service that includes web and mobile app user interfaces and makes professional audio production fully mobile, were recently acquired by the company. Gemini XIII is headquartered in New York, with additional offices in Dallas and Sydney, Australia.
"Through Diversion Audio, we will build upon the successful franchises and proven track record that Scott and his talented team have created at Diversion Podcasts," said Spencer Brown, Co-Founder and CEO of Gemini XIII. Gemini XIII is well-positioned to optimise these premium assets and capabilities to build and grow a new breed of audio company, thanks to our recent acquisitions of Phantom Producer and The Infinite Agency. The creation of Diversion Audio significantly advances that strategy. We believe podcast listeners and readers will enjoy what they hear as we launch new podcasts based on Diversion extensive intellectual property library."
"Through our partnership with Gemini XIII, we will be able to chart a promising new path for our podcasting strategy," said Scott Waxman, Founder and CEO of Diversion Publishing Corp. While we have been fortunate with the success of our initial shows, Diversion Audio will be positioned for even greater success by working with Spencer Brown and Charles Steinhauer, two proven leaders in the audio space.
Combining Diversion intellectual property library with Gemini XIII sales and marketing expertise is a natural fit, and we couldn't be more excited about the days ahead as we build out Diversion Audio." Diversion Audio creates immersive audio stories that captivate and amaze their audiences. Diversion productions immerse you in worlds and introduce you to characters you'll never forget through rare primary source interviews, elegant sound design, and expert perspectives unavailable anywhere else. Diversion brings true stories to life, from romance to sports to spies, true crime to true adventure, across history, music, and even war. More information is available at diversionaudio.com.
Gemini XIII provides premium content, production, and marketing services for podcasting and radio. Gemini XIII owns and operates The Infinite Agency, a full-service digital advertising agency that uses data-driven strategies, influencer marketing, modern video/audio production, social content creation, digital media, and creative thinking to shape the future of brands. Phantom Producer, the world first patented mobile audio imaging app that puts professional audio production and imaging in the palm of your hand, is also owned and operated by Gemini XIII. The headquarters of the company are in New York, with offices in Dallas and Sydney, Australia.
Visit www.gemini13media.com for more information on Gemini XIII.
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